CERN Accelerating science

background

Innovation Management I – Technological Competence Leveraging

University
WU Wien
Title Innovation Management I – Technological Competence Leveraging
Synopsis
This course deals with the fuzzy front-end of Innovation Management: Students are provided with a methodological framework to systematically identify and evaluate potential use cases and application fields for technologies related to superconductivity and cryogenics. Besides creativity and social search techniques, the topics of technology analysis, customer discovery, market and competitor analysis as well as PESTEL analysis are covered.
Hours per semester
24
Total hours
24
ECTS points
3
Type of course
Lectures
Industry cooperation
N/A
Offered by
WU Wien
Lecturers
Peter Keinz
Rationale
This course introduces students to the Technological Competence Leveraging method. In addition to a theoretical introduction, participants are given the opportunity to apply their newly acquired methodological skills and work to some case studies (“problem-based learning”). After completing this course, students should be able to systematically search for and evaluate new business opportunities to technologies of any technology readiness level.