New business development
| University |
WU Wien
|
|---|---|
| Title | New business development |
| Synopsis |
This seminar builds on the courses “Innovation Management I – Technological Competence Leveraging” and “Innovation Management II – Business Modelling”. During the course, students will be asked to apply the TCL method as well as business planning and modelling methods to a self-selected, real-life technology commercialization project (focusing on technologies related to superconductivity or cryogenics).
|
| Hours per semester |
24
|
| Total hours |
24
|
| ECTS points |
3
|
| Type of course |
Seminars
|
| Industry cooperation |
N/A
|
| Offered by |
WU Wien
|
| Lecturers |
Peter Keinz
|
| Rationale |
The course contributes to the students’ practical skillset by enabling them to apply acquired knowledge to a real business case. The students will have to analyse a technology from a potential user’s perspective, identify application fields, conduct a market and competitor analysis for the most promising field, develop a business model and a go-to-market strategy. The outcome of this course is an actionable technology roadmap for a self-selected technology.
|