CERN Accelerating science

background

New business development

University
WU Wien
Title New business development
Synopsis
This seminar builds on the courses “Innovation Management I – Technological Competence Leveraging” and “Innovation Management II – Business Modelling”. During the course, students will be asked to apply the TCL method as well as business planning and modelling methods to a self-selected, real-life technology commercialization project (focusing on technologies related to superconductivity or cryogenics).
Hours per semester
24
Total hours
24
ECTS points
3
Type of course
Seminars
Industry cooperation
N/A
Offered by
WU Wien
Lecturers
Peter Keinz
Rationale
The course contributes to the students’ practical skillset by enabling them to apply acquired knowledge to a real business case. The students will have to analyse a technology from a potential user’s perspective, identify application fields, conduct a market and competitor analysis for the most promising field, develop a business model and a go-to-market strategy. The outcome of this course is an actionable technology roadmap for a self-selected technology.